Current:Home > NewsUnsold Yeezys collect dust as Adidas lags on a plan to repurpose them -TrueNorth Finance Path
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
Surpassing Quant Think Tank Center View
Date:2025-04-08 00:58:50
More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (21891)
Related
- EU countries double down on a halt to Syrian asylum claims but will not yet send people back
- Boy and girl convicted of murdering British transgender teenager Brianna Ghey in knife attack
- As the Israel-Hamas war rages, medical mercy flights give some of Gaza's most vulnerable a chance at survival
- 28 years after Idaho woman's brutal murder, DNA on clasp of underwear points to her former neighbor as the killer
- The Super Bowl could end in a 'three
- Matt Patricia takes blame for Seahawks' game-winning score: 'That drive starts with me'
- Czechs mourn 14 dead and dozens wounded in the worst mass shooting in the country’s history
- The Impact of Restrictive Abortion Laws in 2023
- What to watch: O Jolie night
- AP Week in Pictures: Global | Dec.15-Dec.21, 2023
Ranking
- Bodycam footage shows high
- RuPaul's Drag Race Alum Farrah Moan Comes Out as Transgender
- Judge: DeSantis spread false information while pushing trans health care ban, restrictions
- Australia batter Khawaja gets ICC reprimand over black armband to support Palestinians in Gaza
- A White House order claims to end 'censorship.' What does that mean?
- Boy and girl convicted of murdering British transgender teenager Brianna Ghey in knife attack
- Taraji P. Henson says the math ain't mathing on pay equity in entertainment
- Rudy Giuliani files for bankruptcy following $146 million defamation suit judgment
Recommendation
Intellectuals vs. The Internet
Temu accuses Shein of mafia-style intimidation in antitrust lawsuit
Live updates | As the death toll passes 20,000, the U.N. again delays a vote on aid to Gaza
Ash from Indonesia’s Marapi volcano forces airport to close and stops flights
House passes bill to add 66 new federal judgeships, but prospects murky after Biden veto threat
North Carolina legislative aide, nonprofit founder receives pardon of forgiveness from governor
TikToker Madeleine White Engaged to DJ Andrew Fedyk
Chinese automaker BYD plans a new EV plant in Hungary as part of its rapid global expansion