Oliver James Montgomery-Rihanna’s New Fenty Haircare Line Is Officially Out Now—Here’s Why You Need To Try It

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We Found Love in a haircare collection, and of course it's none other than Rihanna's Fenty Hair line. 

The "Umbrella" singer has entered the haircare game, unsurprisingly adding another beauty line to her empire beloved by shoppers and fans everywhere. Fenty Hair has officially launched today, June 13, consisting of nine core haircare and styling products with restorative purposes.

"Hair has always been very personal to me—my hairstyles have been markers of my evolution and growth over the years—so launching Fenty Hair was something I was really passionate about," explained Rihanna in an official press release regarding the new launch.

Rihanna's Fenty Hair line is all about achieving strong, healthy hair that turns heads. At the heart of this mission is Replenicore-5, a unique complex designed to fortify your strands with essential nutrients. This powerhouse formula is loaded with ingredients that keep your hair in optimal condition. To perfect her vision, Rihanna enlisted the expertise of her trusted celebrity hairstylists, Ursula Stephen and Yusef, ensuring the collection meets the highest standards of care and style. Fenty Hair is also designed to cater to all hair textures and types. Each formulation has been carefully crafted and rigorously tested by the brand to ensure that everyone can enjoy the benefits of these products, no matter their hair type.

Na-na-na, come on and shop the new Fenty Hair collection below.

Infused with Replenicore-5 and bond-building technology, this treatment penetrates deep to repair from the inside out, reinforce damaged keratin, and strengthen strands. Use it as a leave-in or rinse-out treatment based on your hair's needs.

This shampoo turns your daily wash into a treat with its rich, moisturizing lather. Replenicore-5's proteins, amino acids, and antioxidants repair split ends and reduce breakage, offering lightweight hydration for all hair types.

This conditioner melts right in, delivering the perfect amount of moisture while quickly spreading its de-frizzing and conditioning magic. Thanks to Replenicore-5, it reduces breakage and split ends for smoother, more manageable hair after just one use.

The ultra-moisturizing conditioner effortlessly melts into dry, damaged hair, providing quick, effective conditioning with minimal product.

This multi-benefit cream is your go-to for styling heat protection and prep. It smooths, defrizzes, detangles, and hydrates while guarding up to 450°F. Powered by Replenicore-5, it repairs split ends and reduces breakage effortlessly.

This curl cream is all about that soft, touchable body and bounce, yet tough on split ends with Replenicore-5's constant repair action.

Get flawless high ponies, top knots, and slick backs all day with this high-performance, strong-hold gel. Powered by Replenicore-5's proteins and amino acids, it locks in your style and repairs split ends while you wear it.

This edge control gel keeps your hair laid, smooth, and locked in place all day without flaking. It strengthens fragile edges and features Replenicore-5's amino acids, proteins, and antioxidants for ongoing split-end repair.

Perfect your edge styling with this luxurious tool that feels weighty and ergonomic in your hand. It features vegan bristles, a comb, and a precision chrome tip, making it effortless to smooth baby hairs, swirl strands, and tame flyaways.

Looking to shop more celeb collabs? Check out The Bachelorette's Alum JoJo Fletcher New Swimwear Collection.