Current:Home > FinanceThe legendary designer of the DeLorean has something to say about Tesla's Cybertruck -TrueNorth Finance Path
The legendary designer of the DeLorean has something to say about Tesla's Cybertruck
View
Date:2025-04-17 15:27:09
There is one person who can truly relate to the onslaught of criticism Tesla has faced surrounding its yet-to-be-released Cybertruck and it's an 85-year-old Italian man.
That octogenarian is Giorgetto Giugiaro, the legendary car designer behind the Lotus Esprit, BMW M1, and most notably, the DeLorean DMC-12.
The iconic sports car immortalized in the Back to the Future series faced a series of critiques in 1981 that are remarkably similar to those being leveled at the Cybertruck; particularly about its angular design and smudge-prone body.
Tesla need not panic, Giugiaro told NPR over email.
"When you step outside the norms, it's almost always seen as a provocation," Giugiaro said. "It happens in all fields, from furniture to cooking, etc. Everyone wants to distinguish themselves; it's a market necessity, and the Cybertruck will surely be successful, I'm sure of it. I'm convinced it will find its admirers."
Foreshadowing a fraught manufacturing process
First impressions mean everything and the one made by the Cybertruck and Tesla CEO Elon Musk wasn't great.
In typical Tesla style, the unveiling in Los Angeles four years ago included a countdown clock and an auditorium full of fans and journalists.
The stage was enveloped in artificial smoke as the truck made its entrance, accompanied by the resonating beats of music from loudspeakers. Along the edges, pyrotechnic flames ascended while the vehicle came to a halt before a graffiti-style Cybertruck graphic, starkly depicted in black and white.
On Nov. 21, 2019, Musk engaged the crowd, asking, "You want a truck that's really tough? Not fake tough?"
For the Cybertruck's exterior, Musk revealed a plan to use a stainless steel alloy, the same one his engineers at SpaceX utilized for the company's Starship rocket.
However, the presentation took an unexpected turn during the "Tesla armor glass" strength test.
A metal ball dropped onto a sheet of what Musk called "regular car glass," resulted in a long crack. The Tesla glass was then subjected to a drop from around 10 feet, remaining intact. Musk, not satisfied, handed the ball to Tesla's chief designer, Franz von Holzhausen, who had previously demonstrated the truck's durability by whacking it with a sledgehammer.
"Franz, could you try to break this glass, please?" Musk challenged.
"You sure?" von Holzhausen inquired.
"Yeah."
With little hesitation, von Holzhausen hurled the ball at Tesla's truck, creating a spiderweb of splintered and dented glass.
"Well," Musk reflected afterward, "Maybe that was a little too hard."
Hard is perhaps the most appropriate word to describe Tesla's Cybertruck development.
The truck has been plagued by "serious powertrain, braking, suspension, structural, and sealing issues" that have resulted in deliveries being delayed by years, Motortrend reported. It was initially expected to hit the market about two years ago. Tesla now says the first deliveries will take place on November 30.
At the heart of Cybertruck's woes is its stainless steel exterior, which is very familiar to designer Giugiaro.
The complicated art of origami
Before the 2019 event, Musk had given glimpses of various Cybertruck design influences, attributing inspiration to films like Bladerunner and The Spy Who Loved Me, where vehicles showcased sharply angled fronts and wedge shapes.
This style was mastered in the 1970s in what Giugiaro called an "architectural exercise that resembles a modern Miami or San Francisco 'chalet,' almost a provocation."
Giugiaro called this design approach "origami."
"In 1972, his concept car for Maserati, the Boomerang, launched a whole new look for cars based on wedges and sharp, straight lines inspired by Japanese origami. The most famous commercial application of this 'folded paper' style would be the Volkswagen Golf Mk1, but the effect is visible in all the angular car designs that followed," Esquire reported in an exhaustive profile of Giugiaro in 2019.
The DeLorean debuted in 1981, the brainchild of Detroit bad boy John DeLorean who partnered with Giugiaro to create what would be his company's solitary offering: the DMC-12 (for more on the brilliance and infamy of DeLorean, Netflix's Myth & Mogul: John DeLorean is an apt primer).
Despite being built more than 40 years apart, the criticisms levied against the DMC-12 are surprisingly similar to those being made about the Cybertruck:
- The Cybertruck has received blowback for its stainless steel body (the DeLorean's stainless steel body "showed every fingerprint, every speck of dirt, and needed constant cleaning" the New York Times wrote in Oct. 1982).
- There are reports of misaligned stainless steel panels on the truck ("As luck would have it, the first 500 sets of [DeLorean] doors were pressed on sloppy prototype tooling. They simply can't be made to fit properly," Car and Driver wrote in July 1981).
- The Cybertruck has made some questionable interior choices (The DeLorean had "knobs, buttons and other pieces" fall "off regularly," the Times added).
Tesla did not respond to NPR's request for comment.
DeLorean's DMC-12 would ultimately go on to become one of the world's most recognizable cars in no small part to Back to the Future, the public's (and Hollywood's) relentless fascination with John DeLorean's personal tragicomedy and Giugiaro's place in history as the "Most Influential Car Designer of the 20th Century."
Time will tell if the Cybertruck will earn a similar distinction.
"I don't want to judge the Cybertruck as beautiful or ugly. It certainly has its admirers who want a vehicle to stand out," Giugiaro told NPR.
NPR's Greta Pittenger contributed to this report.
veryGood! (93954)
Related
- 'Kraven the Hunter' spoilers! Let's dig into that twisty ending, supervillain reveal
- New Alabama congressional district draws sprawling field as Democrats eye flip
- Alaska Lt. Gov. Nancy Dahlstrom joins the race for the state’s only US House seat
- Prosecutors say a fatal roller coaster accident in Sweden was caused by a support arm breaking
- Don't let hackers fool you with a 'scam
- Missing sailor sent heartbreaking final message to his family during Hurricane Otis, wife reveals
- Video shows North Carolina officer repeatedly striking a pinned woman during her arrest
- Step Inside Travis Barker's Thanksgiving-Themed Birthday Party Hosted By Kourtney Kardashian
- Trump suggestion that Egypt, Jordan absorb Palestinians from Gaza draws rejections, confusion
- How will a federal government shutdown affect me? Disruptions hit schools, air travel, more
Ranking
- A White House order claims to end 'censorship.' What does that mean?
- New Jersey first lady Tammy Murphy announces run for US Senate seat in 2024
- Protesting Oakland Athletics fans meet with owner John Fisher ahead of Las Vegas vote
- From F1's shoey bar to a wedding chapel: Best Las Vegas Grand Prix weekend experiences
- What to know about Tuesday’s US House primaries to replace Matt Gaetz and Mike Waltz
- Ohio interstate crash involving busload of high school students leaves 6 dead, 18 injured
- Suspected German anti-government extremist convicted of shooting at police
- Extremist-linked rebels kill at least 44 villagers in separate attacks in Congo’s volatile east
Recommendation
Toyota to invest $922 million to build a new paint facility at its Kentucky complex
Lush, private Northern California estate is site for Xi-Biden meeting
China’s state media take a new tone toward the US ahead of meeting between their leaders
Thousands in Mexico demand justice for LGBTQ+ figure found dead after death threats
Don't let hackers fool you with a 'scam
Paris mayor says her city has too many SUVs, so she’s asking voters to decide on a parking fee hike
Watch this rescue dog get sworn in as a member of a police department
Marlon Wayans talks about his 'transition as a parent' of transgender son Kai: 'So proud'