Current:Home > InvestTiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget -TrueNorth Finance Path
Tiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget
View
Date:2025-04-18 12:02:43
After nearly three decades, Tiger Woods' memorable run with Nike Golf has ended. The two sides announced the end of their partnership on Monday, bringing to a close one of the most memorable advertising tandems in the history of sports.
"Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world," Woods said in a statement. "The days since have been filled with so many amazing moments and memories."
The most recent 10-year agreement between Woods and Nike was reportedly worth about $200 million, but perhaps the most enduring legacy of the partnership was the advertisements.
"It was a very unique partnership," said Eric Smallwood, president of Apex Marketing Group, an analytics firm specializing in sports and entertainment. "They created this exclusivity with their golfers to be an exclusive sponsor on their apparel."
We look back at some of the best ads to commemorate the 15-time major championship-winner's mark on sports history, and one of the most famous brand relationships of all time.
Never
In this iconic commercial, Woods' father, Earl Woods, voices over a montage of his son on the golf course.
"You don't really instill anything into a child. You encourage the development of it," he said. "But I would do all kinds of things to mess him up." He talks about the special tactics he'd use to challenge his son's mental toughness on the playing field, such as dropping a bag of clubs right as Tiger is about to swing.
The Masters
This was aired after Tiger Woods won the 2019 Masters Tournament.
"It's crazy to think a 43-year-old who has experienced very high and every low, and has just won his 15th major, is chasing the same dream as a 3-year-old," the ad states. It ends on a video of Woods as a prodigious kid talking about wanting to beat pro golfer Jack Nicklaus when he grows older — which he famously did when he surpassed him in PGA Tour wins, years later.
Juggle
This 30-second spot features Tiger skillfully juggling a golf ball with his club, then finally hitting the ball into the distance. It wasn't the commercial the marketing team had planned that day, and they stumbled on it by accident as Woods was playing around during lunch break — just another day of being Tiger Woods.
The Perfect Swing
In one of the more dramatic advertisements from his partnership with Nike, Woods — wearing all black — swings his club in slow motion, ambient music building as he shows off his range of motion. Golf imitates art.
I Am Tiger Woods
One of the first Nike campaigns after Woods turned pro, released in 1997, features a montage of young, aspiring athletes repeating "I am Tiger Woods." It's a testament to his influence, as perhaps for the first time ever, kids were idolizing golfers as celebrity.
veryGood! (18)
Related
- US wholesale inflation accelerated in November in sign that some price pressures remain elevated
- Northwestern rewards coach David Braun for turnaround by removing 'interim' label
- A massive pay cut for federal wildland firefighters may be averted. But not for long
- Russia's Andrey Rublev bloodies own knee in frustration at ATP World Finals
- NHL in ASL returns, delivering American Sign Language analysis for Deaf community at Winter Classic
- A Below Deck Mediterranean Crew Member Announces They Are Leaving in Bombshell Preview
- Police make arrests after protest outside Democratic HQ calling for cease-fire in Israel-Hamas war
- Selling Sunset's Bre Tiesi Rates Michael B. Jordan's Bedroom Skills During Season 7 Reunion
- Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
- Extreme Weight Loss' Kim Williams Maxile Honors Costar Brandi Mallory After Her Death
Ranking
- Trump suggestion that Egypt, Jordan absorb Palestinians from Gaza draws rejections, confusion
- Iceland experiences another 800 earthquakes overnight as researchers find signs volcanic eruption is near
- Selling Sunset's Bre Tiesi Rates Michael B. Jordan's Bedroom Skills During Season 7 Reunion
- Judges free police officer suspected in killing of teen in suburban Paris that set off French riots
- US appeals court rejects Nasdaq’s diversity rules for company boards
- Cambodia inaugurates new Chinese-funded airport serving popular tourist destination of Angkor Wat
- Watch this Air Force military son serve a long-awaited surprise to his waitress mom
- 'Napoleon' movie: Cast, release date and details on film starring Joaquin Phoenix
Recommendation
Trump invites nearly all federal workers to quit now, get paid through September
Appeals court frees attorney from having to join, pay dues to Louisiana bar association, for now
Mother of Virginia child who shot teacher sentenced to 21 months for using marijuana while owning gun
Indian rescuers prepare to drill to reach 40 workers trapped in a collapse tunnel since weekend
Louvre will undergo expansion and restoration project, Macron says
Lawyer for former elections supervisor says he released videos in Georgia 2020 interference case
Why Dean McDermott Says a Pig and a Chicken Played a Role in Tori Spelling Marital Problems
Refugees who fled to India after latest fighting in Myanmar have begun returning home, officials say